By Steven Eppinger; Karl Ulrich
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Treating such modern layout and improvement matters as selecting purchaser wishes, layout for production, prototyping, and commercial layout, Product layout and improvement by way of Ulrich and Eppinger offers in a transparent and special method a collection of product improvement thoughts aimed toward bringing jointly the selling, layout, and production services of the firm.
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Product Design and Development (Irwin Marketing) by Steven Eppinger; Karl Ulrich